1) What do you understand by the term SEO?
SEO stands for Search Engine Optimization. It’s a process in which you try to dominate Google to better rank in SERPs (Search Engine Results Page) by optimizing your website and web pages.
2) Define On-Page SEO
On-Page SEO is what you do on your website to get higher rankings in search. It includes optimizing your content, HTML code, Title and Meta Tags, Image Alt Text, Keyword Density, etc. On-Page is 100% in your control.
3) Define Off-Page SEO
Off-Page SEO is something which you do outside of your website. It includes Link building, Social Media promotion, Content Marketing which helps you build the overall brand presence of a site in the offline world. Remember, Off-Page SEO is not 100% in your control.
4) What is White Hat SEO?
White Hat SEO is building links in a white label way which is highly aligned with Google terms and conditions.
Some of the techniques include:
- Guest Posting
- Email Outreaching
- Infographics Outreach
5) What is Black Hat SEO?
Black Hat SEO is building links in an illegal way which doesn’t come under the guidelines of Google’s terms and conditions. If done the wrong way your site might get penalized.
Some of the Black Hat SEO Techniques include:
- Link Farming
- PBNs (Private Blog Networks)
- Keyword Stuffing
- Cloaking
6) What are Meta Descriptions?
Meta Descriptions are HTML Attributes which are shown right below the URL in SERPs. Meta Descriptions can be 230-320 characters long. It shows what the webpage is all about and also helps in increasing the Click Through Rate (CTR) if done correctly.
7) What is Guest Posting and how to do it?
Guest Posting is writing a blog/article for other websites and getting a link back to your website. Guest Posting is done via sending out emails and asking for permission to Guest Blog on any high-quality website. This whole process is mainly done to acquire links.
8) What do you understand by Internal Linking?
As the name suggests, an Internal link is a link that goes from one page to another page internally on a website. Proper Internal linking helps in the overall navigation of your website and which in turn reduces the Bounce Rate.
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